Selling on Amazon and Flipkart is one of the most scalable online business models in India today.
But most new sellers fail not because the platform is bad, but because they skip fundamentals: product research, listing SEO, ads structure, and data optimization.
This guide explains start to end, with tools, processes, and real seller logic.
How to Start Selling on Amazon and Flipkart in India
Before sales, you need correct account setup.
Amazon Seller Central Registration
You need:
GST Number
PAN Card
Bank Account
Mobile & Email
Business address
Choose:
Individual Seller (low volume)
Professional Seller (recommended)
Flipkart Seller Hub Registration
Same documents, but:
Choose right vertical/category
Verify pickup pin codes carefully
🔑 SEO Keywords (naturally included):
how to sell on amazon in india, flipkart seller registration, start online selling
Product Research: How to Choose Profitable Products to Sell
❌ Most sellers lose money because they choose wrong products.
Best Criteria for Beginners:
Price range: ₹500 – ₹2000
Daily demand visible
No big brand dominance
Low return category
Easy shipping
Product Research Tools (With Usage)
1. Amazon Best Sellers
Search your category
Check:
Number of reviews
Price stability
Listing quality
2. Helium 10 / Jungle Scout
Use for:
Search volume
Competition score
Revenue estimation
3. Manual Keyword Validation (MOST IMPORTANT)
Search product keyword on Amazon:
Count sellers on page 1
Check sponsored ads density
If too many ads → high competition
🔑 SEO Keywords:
best products to sell on amazon, product research tools amazon sellers
Amazon & Flipkart Product Listing Optimization (SEO Core)
Your product does not rank automatically.
It ranks because of listing SEO + sales velocity.
Amazon Product Listing Structure
Title Optimization (SEO + CTR)
Formula:
Brand + Primary Keyword + Key Benefit + Use Case
Example:
Stainless Steel Water Bottle 1L | Leak Proof | BPA Free | Office & Travel
Bullet Points Optimization
Use benefits, not features:
What problem it solves
Who it is for
Why it is better
Backend Search Terms (Hidden Gold)
Add long-tail keywords
No commas
No repetition
Flipkart Listing Optimization
Title must be simpler
Images matter more than text
Add size, color, material clearly
Image Optimization for Higher Conversion Rate
Images directly impact sales + ranking.
Mandatory Image Types:
White background (main image)
Lifestyle usage image
Size & dimension image
Benefit infographic
Comparison image
Tools for Image Creation:
Canva Pro
Photoshop
Smartmockups
📌 Tip:
Better images = lower ad cost = higher organic rank
Why You Are Not Getting Orders on Amazon or Flipkart
This phase is normal, but must be fixed correctly.
Common Reasons for Zero Orders:
No ads running
Poor keyword indexing
High pricing
No trust (reviews/images)
Wrong category
⚠️ Reality Check:
Organic sales come AFTER paid visibility.
Amazon Ads Strategy for Beginners (Step-by-Step)
Step 1: Start Automatic Campaign
Budget: ₹300–₹500/day
Match type: Automatic
Run: 7–10 days
Purpose:
Discover converting keywords
Understand buyer intent
Step 2: Create Manual Campaign
Exact match for converting terms
Phrase match for expansion
Pause waste keywords
Step 3: Optimize Ads Weekly
Reduce bids on high ACOS keywords
Increase bids on profitable terms
Add negative keywords
How to Generate First 10–50 Orders Fast
To break the zero-sales barrier:
Competitive pricing (initial phase)
Sponsored ads ON
Fast shipping (FBA preferred)
Limited-time offers
Coupon strategy
Once orders start:
Ranking improves
Ads dependency reduces
Organic sales increase
How to Handle No Orders or Low Sales Period
DO NOT panic or stop ads suddenly.
Fix Method:
Audit listing keywords
Improve images
Adjust pricing
Check ad search terms
Improve CTR
📊 Tools:
Amazon Business Reports
Search Term Report
Helium 10 Listing Analyzer
Scaling Amazon & Flipkart Sales Profitably
After stability:
Increase ad budget slowly
Launch related SKUs
Improve A+ content
Reduce returns
Focus on reviews & feedback
Long-term sellers win because of systems, not hacks.
Final Advice for New Amazon & Flipkart Sellers
❌ Don’t expect profit in first 30 days
❌ Don’t stop ads too early
❌ Don’t copy competitors blindly
✅ Learn data ✅ Be patient ✅ Improve listings weekly
E-commerce is a marathon, not a viral reel.
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